Aging Media Branding Guidelines

amn-styleguide-title

Aging Media Network is a boutique media company whose brands include: Senior Housing News, Home Health Care News, Skilled Nursing News,
Hospice News, and Behavioral Health Business.


Jump to: Brand Colors, Typography, Logos, Imagery

Brand Colors

#10455e
CMYK:
31 10 0 63

#0093d4
CMYK:
83 25 0 17

#e84937
CMYK:
3 87 86 1

#33ce9d
CMYK:
61 0 19 19

#eae9de
CMYK:
0 0 5 8

Typography

Headlines: Objektiv Mk3

Body Copy: Proxima Nova. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.

Logos

This full color logo is the most-widely used throughout online, print & social media promotion.
This white logo is the most-widely used throughout online, print & social media promotion against dark backgrounds.
This half-reverse logo is the most-widely used throughout online, print & social media promotion against dark backgrounds.
This full color short logo is the most-widely used throughout online, print & social media promotion.
This white short logo is the most-widely used throughout online, print & social media promotion against dark backgrounds.
This half-reverse short logo is the most-widely used throughout online, print & social media promotion against dark backgrounds.
This full color favicon is the most-widely used throughout online, print & social media promotion.
This white favicon is the most-widely used throughout online, print & social media promotion against dark backgrounds.

Imagery

Approved:

Lorem Ipsum dolor sit amet, consectetur adipiscing elit. Nullam pellentesque eleifend nisi sed dapibus. Vestibulum id lectus neque. Vivamus non volutpat lacus, non tincidunt leo.

Not Approved:

Lorem Ipsum dolor sit amet, consectetur adipiscing elit. Nullam pellentesque eleifend nisi sed dapibus. Vestibulum id lectus neque. Vivamus non volutpat lacus, non tincidunt leo.

Jump to: Brand Colors, Typography, Logos, Imagery

Brand Colors

#133d55
CMYK:
26 9 0 67

#00aeef
CMYK:
94 25 0 6

#aae3ff
CMYK:
33 11 0 0

#ebebec
CMYK:
0 0 0 7

#2f2f2e
CMYK:
0 0 0 82

Typography

Headlines: FreightSans Pro

Body Copy: Source Serif Pro. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate.

Logos

This full color logo is the most-widely used throughout online, print & social media promotion.
This white logo is the most-widely used throughout online, print & social media promotion against dark backgrounds.
This half-reverse logo is the most-widely used throughout online, print & social media promotion against dark backgrounds.
This full color short logo is the most-widely used throughout online, print & social media promotion.
This white short logo is the most-widely used throughout online, print & social media promotion against dark backgrounds.
This half-reverse short logo is the most-widely used throughout online, print & social media promotion against dark backgrounds.
This full color favicon is the most-widely used throughout online, print & social media promotion.
This white favicon is the most-widely used throughout online, print & social media promotion against dark backgrounds.

Imagery

Approved:

The Senior Housing News readership loves to see photos of senior housing at work and at play. Photos that show senior living spaces are great. Pictures of residents are to be used sparingly, but what works well are pictures of residents and care staff interacting in energetic, collaborative portraits. Residents should be shown as the actors in their own story.

Not Approved:

Stay away from photos that portray senior living residents as objects of care. Receiving care is fine, so long as they look like they’re participating in their own wellbeing. Photos of seniors portrayed as ill, sad, frail, incapacitated and so on are to be avoided.

Jump to: Brand Colors, Typography, Logos, Imagery

Brand Colors

#124c64
CMYK:
32 9 0 61

#29ade4
CMYK:
73 22 0 11

#81d4f7
CMYK:
46 14 0 3

#979a9c
CMYK:
2 1 0 39

#44474a
CMYK:
2 1 0 71

Typography

Headlines: Montserrat

Body Copy: FF Meta Serif. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate.

Logos

This full color logo is the most-widely used throughout online, print & social media promotion.
This white logo is the most-widely used throughout online, print & social media promotion against dark backgrounds.
This half-reverse logo is the most-widely used throughout online, print & social media promotion against dark backgrounds.
This full color short logo is the most-widely used throughout online, print & social media promotion.
This white short logo is the most-widely used throughout online, print & social media promotion against dark backgrounds.
This half-reverse short logo is the most-widely used throughout online, print & social media promotion against dark backgrounds.
This full color favicon is the most-widely used throughout online, print & social media promotion.
This white favicon is the most-widely used throughout online, print & social media promotion against dark backgrounds.

Imagery

Approved:

The Home Health Care News readership loves to see photos of home health providers delivering top-flight care in the home. Bedside engagement is fine, though home health workers simply engaging with the tools of their job, even without patients in the photo, is fine.

Not Approved:

Stay away from photos that portray home health workers in hospital scrubs. Photos of seniors portrayed as ill, sad, frail, incapacitated and so on are to be avoided.

Jump to: Brand Colors, Typography, Logos, Imagery

Brand Colors

#cf5833
CMYK:
0 47 61 19

#373641
CMYK:
4 4 0 75

#767380
CMYK:
4 5 0 50

#4691c9
CMYK:
51 22 0 21

#494b4c
CMYK:
1 0 0 70

Typography

Headlines: Source Sans Pro

Body Copy: Source Serif Pro. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate.

Logos

This full color logo is the most-widely used throughout online, print & social media promotion.
This white logo is the most-widely used throughout online, print & social media promotion against dark backgrounds.
This half-reverse logo is the most-widely used throughout online, print & social media promotion against dark backgrounds.
This full color short logo is the most-widely used throughout online, print & social media promotion.
This white short logo is the most-widely used throughout online, print & social media promotion against dark backgrounds.
This half-reverse short logo is the most-widely used throughout online, print & social media promotion against dark backgrounds.
This full color favicon is the most-widely used throughout online, print & social media promotion.
This white favicon is the most-widely used throughout online, print & social media promotion against dark backgrounds.

Imagery

Approved:

The Skilled Nursing News readership loves to see photos of SNF care providers, particularly nursing staff. Bedside engagement is fine, though skilled care providers simply engaging with the tools of their job, even without patients in the photo, is fine.

Not Approved:

Stay away from photos that portray skilled nursing residents/patients as merely objects of care. Receiving care is fine, so long as they look like they’re participating in their own wellbeing. Photos of seniors portrayed as ill, sad, frail, incapacitated and so on are to be avoided.

Jump to: Brand Colors, Typography, Logos, Imagery

Brand Colors

#0094ac
CMYK:
91 22 28 0

#1d458e
CMYK:
100 85 11 1

#00b2a2
CMYK:
84 0 47 0

#00b6c7
CMYK:
81 0 24 0

Typography

Headlines: Montserrat

Body Copy: FF Meta Serif. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate.

Logos

This full color logo is the most-widely used throughout online, print & social media promotion.
This white logo is the most-widely used throughout online, print & social media promotion against dark backgrounds.
This full color short logo is the most-widely used throughout online, print & social media promotion.
This white short logo is the most-widely used throughout online, print & social media promotion against dark backgrounds.
This full color favicon is the most-widely used throughout online, print & social media promotion.
This white favicon is the most-widely used throughout online, print & social media promotion against dark backgrounds.

Imagery

Approved:

The Hospice News readership appreciates images of the hospice care team bringing its skillful, tender care to both patients and family members. The photos can be more abstract, with shots of two people holding hands and other close-ups of personalized, one-on-one care. Also consider the multiple care settings where hospice is delivered. Focus on the family members.

Not Approved:

Stay away from photos that say “death is imminent.” Photos of seniors portrayed as ill, sad, frail, incapacitated and so on are to be avoided.

Jump to: Brand Colors, Typography, Logos, Imagery

Brand Colors

#099cbe
CMYK:
71 13 0 25

#23272e
CMYK:
4 3 0 82





Typography

Headlines: Gotham Medium

Body Copy: Gotham Light. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate.

Logos

This full color logo is the most-widely used throughout online, print & social media promotion.
This white logo is the most-widely used throughout online, print & social media promotion against dark backgrounds.
This half-reverse logo is the most-widely used throughout online, print & social media promotion against dark backgrounds.
This full color short logo is the most-widely used throughout online, print & social media promotion.
This white short logo is the most-widely used throughout online, print & social media promotion against dark backgrounds.
This half-reverse short logo is the most-widely used throughout online, print & social media promotion against dark backgrounds.
This full color favicon is the most-widely used throughout online, print & social media promotion.
This white favicon is the most-widely used throughout online, print & social media promotion against dark backgrounds.

Imagery

Approved:

The Behavioral Health Business readership appreciates images of behavioral health providers working with patients in a care-based advisory role. Technology images are great, as are discussions with patients or their families. Consider the multiple care settings where behavioral health is delivered, or where those discussions take place.

Not Approved:

Stay away from photos that portray behavioral health patients as merely objects of care. Receiving care is fine, so long as they look like they’re participating in their own wellbeing. Photos of seniors or other behavioral health recipients portrayed as ill, sad, frail, incapacitated and so on are to be avoided.

For additional questions, please reach out
to the Aging Media design team.