Multiple brands. One great story.

What started as two desks and a plant in an office under the “L” has grown to one of the largest B2B media agencies in Chicago.

What do you get when you combine two brothers and a fresh outlook on an aging population? Opportunity.

When brothers John and George Yedinak began their careers in the banking and finance world, they saw a need to provide marketers and business professionals with more information and opportunities to connect with the target audiences they sought most. So in 2006, John began Reverse Mortgage Daily as an industry blog with down-to-earth perspectives, eventually growing it to become the industry’s premier independent source for news, commentary and analysis. Then in November 2008, George began his own publication, Senior Housing News, to provide industry news to more than 30,000 senior housing operators, developers, institutions, investors and more.

With a growing base of readers and a large population of potential clients to serve, John and George merged their businesses in 2011 to become Aging Media Network, a first-of-its-kind B2B digital media company focused specifically on the aging population and the senior living organizations that care for it.

Since adding Home Health Care News in 2012, Skilled Nursing News in 2017 and Hospice News in 2019, and Behavioral Health Business in 2020, Aging Media has grown its team to include writers, editors, designers, and strategists who specialize in creating content that resonates with the longevity market. In 2021, Aging Media sold the assets of Reverse Mortgage Daily to focus on its core portfolio of healthcare publications.

Today, Aging Media provides relevant content to owners, C-suite executives, developers, and operators within five of the fastest-growing fields in business. With a history of vertical reporting, best-in-class journalism and industry expertise, Aging Media strives to be a “one-stop-shop” for news in each senior care setting and across the care continuum. Reverse Mortgage Daily’s assets were sold in June 2021. In July 2023, Aging Media Network was acquired by WTWH Media.

Meet Our Team

Aging Media is home to some of the smartest, most driven creatives in B2B media. Take a minute to meet our energetic, welcoming, (and fun-loving!) team

George Yedinak
Executive Vice President
Liz Ecker
VP Branded Content
Tim Mullaney
Managing Editor, Senior Housing News & Skilled Nursing News
Tim Regan
Editor, Senior Housing News
Jack Silverstein
Director of Custom Content
Robert Holly
Managing Editor, Home Health Care News, Hospice News, Behavioral Health Business
Matt Lindner
Marketing Manager
Jim Parker
Editor, Hospice News
Jeff Cheatham
Sales Director, Senior Housing News
Joyce Famakinwa
Reporter, Home Health Care News
Shawnna Gallagher
Senior Web Designer
Kosti Marko
Growth Lead
Christina Molina
Senior Events Manager
Gordon Hunt
Sales Director, Home Health Care News
Andrew Donlan
Editor, Home Health Care News
Colleen Kitch
Chief Financial Officer
Jennifer Hazen
Sales Director, Skilled Nursing News
Sue Babin
Sales Director, Hospice News
Mick Stahlberg
Branded Content Writer
Sarah Wasinski
Web Designer
Amy Stulick
Reporter, Skilled Nursing News
Jim Baker
Sales Director, Behavioral Health Business
Grace Lawless
Webinar & Virtual Events Producer
Jeannette Jelks
Events Manager
Chris Larson
Reporter, Behavioral Health Business
Dannie Conner
Web Designer
Jessica Longly
Awards & Career Services Program Manager
Sophia Knoelke
Branded Content Writer
Alex Adkins
Membership Manager
Sean Donohue
VP of Sales
Natalie Williams
Vice President of Marketing
Austin Montgomery
Reporter, Senior Housing News
Holly Vossel
Reporter, Hospice News
Laura Lovett
Editor, Behavioral Health Business
Patrick Filbin
Reporter, Home Health Care News
Nicole Rivera
Staff Accountant
Genevieve Wilson
Events Coordinator
Shannon O’Sullivan
Event Marketing Specialist
Shelby Grebbin
Reporter, Skilled Nursing News
Zahida Siddiqi
Editor, Skilled Nursing News